My client:
Chinese mechanical engineering
Injection moulding machines
My Part:
Business development in China (1 week/month on site); strategy implementation, formation of strategic alliances alliances
Industry:
Mechanical engineering
Turnover:
€ 350 million
Employees:
2.700
Situation:
Growth
Task:
- Development and implementation of an in-house Industry 4.0 strategy
- Formation and promotion of strategic alliances
- Identification of new business areas
Measures:
- Regular on-site meetings with workshops and presentations
- Analysis of potential
- Strategy development with derived packages of measures
- Development of a roadmap
- Supervision of ongoing measures
Successes:
- Identification of 2 new business areas, especially for the Chinese market
- End-to-end strategy and roadmap
- Strategic alliance with two German companies
Special challenge:
- Speed of implementation and reliability of the Chinese partner Partner
- Top-Down-Management
- Convincing all management levels as well as political decision-makers
